1. Introduction

This website (“we”, “our”, “us”) is committed to protecting your privacy.
This policy explains how we collect, use, and protect your information when you use our website or contact us.

By using this website, you agree to this Privacy Policy.

2. Information We Collect

2.1 Information you submit

When you complete a form, request a quote, or contact us, we may collect:

• Name
• Email address
• Phone number
• Delivery/Project details (when required)
• Any information you choose to provide

2.2 Automatically collected data

When you visit the website, we may collect:

• IP address
• Device and browser information
• Pages viewed
• Time spent on the website
• Click actions
• Traffic source (for example, Google search or ads)

This information helps us improve our website and advertising.

3. Cookies & Tracking Technologies

Our website uses cookies for:

• Website functionality
• Analytics (Google Analytics 4)
• Advertising and measurement (Google Ads)
• Consent Mode

You may see a cookie banner when you arrive on the site.
The banner allows you to accept cookies or continue browsing with limited functionality.

Essential cookies needed for the website to operate cannot be disabled.

4. Google Analytics 4 (GA4)

We use GA4 to understand how visitors use our site.
GA4 may collect:

• Device details
• Events (clicks, scrolls, page views)
• Traffic sources

GA4 does NOT store personally identifiable information.
Google may set cookies to help analyse website traffic.

Learn more about how Google uses information:
https://policies.google.com/technologies/partner-sites

5. Google Ads & Measurement

We use Google Ads to advertise and measure the results of our marketing.

5.1 Conversion Tracking

When you submit a form or click on certain elements (such as WhatsApp), Google Ads records a conversion to help us understand which ads are effective.

5.2 Enhanced Conversions (User-Provided Data)

If you submit a form, hashed (encrypted) versions of your email or phone number may be securely sent to Google to improve conversion accuracy.
Hashing protects your identity and cannot be reversed.

5.3 Consent Mode

Our website uses Google Consent Mode, which adjusts how Google’s tags behave based on cookie preferences.

If you accept cookies → full measurement
If you continue without accepting → limited, cookieless measurement

5.4 Offline Conversion Tracking

For legitimate business purposes, we may securely upload sales or lead data (such as date/time and value of a sale) into Google Ads to help measure ad performance.

We only upload the minimum required fields.
All personally identifiable fields are hashed before being processed.

We do NOT upload sensitive information.

6. How We Use Your Information

We use your information to:

• Respond to enquiries and provide quotes
• Contact you about your request
• Improve our website performance
• Measure and improve advertising results
• Prevent spam or fraudulent submissions

We do not sell or share your information with external marketing companies.

7. Data Security

We use reasonable technical and organizational measures to protect your information from unauthorized access or disclosure.

Google’s systems use encryption and secure hashing to protect data used for measurement.

8. Your Rights

Depending on your region, you may have rights to:

• Access your data
• Correct your data
• Request deletion
• Withdraw consent for analytics or advertising

To exercise any rights, contact us at:
management@baksteenmel.co.za

9. Third-Party Services We Use

We only share data with:

• Google Ads
• Google Analytics

These services help us analyse traffic and measure advertising.
They comply with GDPR and POPIA requirements.

10. Updates to This Policy

We may update this privacy policy occasionally.
The latest version will always be available on this page.